06 March 2009

Frito Lay's Female Specific Ad Campaign

Apparently, the downtown has led marketing firms to sink to previously unseen lows when targeting the female demographic. In a new campaign called Only in a Woman's World, Frito Lay utilizes the ad firm Juniper Park to create one of the most disastrous, sexist campaigns I have ever seen. Utilizing a technique called "neuromarketing", Juniper Park claims that this campaign is a reflection of scientific data stating that women react to different marketing techniques than men. Supposedly, the average woman should be able to empathize with the simpering, stereotypes that are portrayed in the cartoons. Be forewarned, these videos are not for the faint of heart.

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